4 Tips From Semalt For Maximizing Your Link Building Impact

Networking is the driving force of a successful business. Every website wants to be linked as many times as possible in the right places. However, it is also important that we maximize our link building impact. Earning links from quality websites is important if you plan on getting high ranks on SERP, especially in competitive niches. This is general knowledge. 

As Google continues to evolve, they have begun paying close attention to the number of links web pages or websites have. As a result, it has become a race for who has the most links, and you do not want to get left out. Many make the mistake of getting so caught up in the race that they want any and every link without paying attention to the source. 

Many fail to understand that just aimlessly getting links to target specific pages on your website doesn't guarantee anything. While tools or "not so great" SEO experts will tell you, having ten links will put you on the top 10 of SERP, the reality is quite different. You may require to get more links or a fewer number of them to meet that target. 

How can we maximize link building?

After working with several clients in link building, we've discovered a secret. That is, link building works wonders on search ranking. But it doesn't stop there; we have also discovered ways to maximize these links' impact, ensuring that our efforts are successful. This principle applies to every company, from startups to 7 figure companies. 

Here is how we do it:

Meet search intent

Search intent, which can be called User Intent, is the goal every searcher hopes to achieve as they input a search query in search engines. As a website looking to get as much traffic as possible, matching the intent of searchers should be your priority. 

You shouldn't expect that after force-feeding links to a page that doesn't match the User Intent, the page ranks long term. That's never going to happen. It is possible that you gain some traction in the short term, but that will be it. 

One way to know if you are poorly addressing Users' Intent is by analyzing your target page using Aherfs. It shows us whether a site needs additional attention. 

While other issues such as site age or technical mishaps that cause your page to falter, search intent should be the first factor, we consider when maximizing link effectiveness. For content to be relevant, it must be useful for users. After users find it useful, having links on the page or website will make a huge impact on ranking. Google wouldn't be deceived by overloading your webpages with links that do not add relevant value. 

As we match the content for users' intent, we also optimize the content. By creating content to meet the User's Intent, we have already covered a significant part of optimizing the website. 

Optimizing Content

Content optimization is important to the users and search engines. By meeting search intent and optimizing your website, we put your content or page in the best position possible to get ranked and benefit from a stream of links. 

Without optimized and User Intent specific content, links wouldn't have any significant impact. We've seen the effect of poorly optimized content, low cord count contents, and promotional pages try to rank for informational intent keywords by building useless links. It never works.

In order to optimize on-page SEO, Semalt has provided several articles all through our site. These tedious small steps do make a difference at scale. This small percentage wins compounds and becomes more pronounced as your site continues to grow. 

Beyond the typical on-page SEO, another step we take in content optimization is using tools like Clearscope or MarketMuse to research word counts, content scores, and other important information. These tools are essential as we use them to collect and analyze data on the top-ranking pages for specific keywords, SERPs, and content topics. 

We rely on these tools to also provide related topics and sub-topics we can use in our content. This helps in improving the context, intent, and length of the content. Once we have optimized your content from start to finish, we can focus our attention on gaining high-quality links. 

Getting High-quality links

Not all links carry equal weight. Many are very far apart in significance and relevance. While some links positively influence a website, other links can negatively influence a website's ranking in SERP. It has long been said that more links are ultimately better because most of the pages you find on the first page of SERP have tons of links. However, this may only turn out to be speculation and not fact. 

First, let's understand the basics. What characterizes quality links? 
  • They are from a new, unique root domain that hasn't been previously linked to your website.
  • It is a link gotten from a highly trusted site.
  • It has an external linking domain with real, quality organic traffic with visitors to your niche.
  • The linking source links to a few other sites.
  • The link doesn't contain any sponsored attributes, no follow, or UGC. 
There are several factors we consider when building links, but we will be discussing some of the most important ones. When sourcing for resource placement or links, we focus our efforts on links that will make the most impacts. Having 100 links from NXHHXYYSA.net is going to be almost insignificant compared to 2 links from Forbes or Times Magazine or any other major player in your niche. 

We focus our efforts on unique domains that are trusted in the same niche. That way, we are getting quality links from a website whose viewers will be interested in the content they are being linked to. It is the domains that show up on search results that provide real and valuable authority. 

Building up the pages you're linked in

Now we have marched the search intent of your target audience to real and valuable content. We've also spent time optimizing, editing, and perfecting your content for readers and Search engine bots. We might have also launched a successful campaign that brought in strong links from real and authoritative websites. Now we do not take our foot off the gas. Instead, we build those pages that are linking to you. 

The more authoritative, trusted, and linked a piece on your website is, the more your webpage gets to benefit. Now see, for every time you get mentioned or linked, we celebrate it by sharing the piece in which you were linked on your social media pages. This builds your social media like a charm. We use that content to engage in forums and drive traffic. 

We can also share it with your email list as a helpful resource in our marketing strategy to get more attention and links. The work is far from done after we've acquired a new link. We do not relax, but instead, we use it as an opportunity to promote and increase the power of the page that linked you. That page will notice that you are actively trying to promote them, and they will be more open to linking your website in the future. This helps when building a healthy relationship. 


Never underestimate the value of links or networking to your site. Having quality links from authoritative websites pointing to your site is like having a beacon. It attracts Google's attention and tells them that they should consider you as a trusted source. 

Here is the important part; you shouldn't expect links alone to carry you to a successful SEO campaign. There are several other actions you must take. Before and after steps, you should follow and items to check off to ensure that every link on your site is serving you in its maximum capacity. 

The first step you need to take is to contact Semalt. We will then march the search intent to the appropriate content to solve the user's problem and do a great job in addressing the query at hand. We then optimize the intent-based content so that they become perfect for search engines to understand.  

Just call us today and make your online business thrive! 

send email